- Company Profile
- Milestone
Established in 2006, IGG is a leading global developer and operator of mobile games and applications with a strong global presence and international customer base of approximately 1.45 billion gamers in total and 17 million monthly active user ("MAU"). Leveraging its success in client and browser PC online games, the Group changed its strategy to target the mobile games market in 2013. After years of effort, the Group's mobile games are now available in 23 different languages worldwide, and the APP Business has also hit its stride after a decade of perseverance.
IGG is headquartered in Singapore with local offices in the United States, China, Canada, Japan, South Korea, Thailand, the Philippines, Indonesia, Brazil, Türkiye, Italy and Spain, and users from over 200 countries and regions worldwide. Over the years, IGG has aggressively pursued a strategy of globalization in R&D and operations, establishing long-term relationships with over 100 business partners, including global platforms, advertising channels, and vendors such as Apple, Google, and Meta. The Group's international presence and partnerships have enhanced its competitive advantage in the industry. In the first half of 2024, revenue from Asia, Europe and North America accounted for 41%, 34% and 21%, respectively, of the Group’s total revenue. The Group has been listed among the “Top 52 Publishers” globally by data.ai for eight consecutive years, and received the “National Business Award (2021) for Internet / New Media” by Singapore Business Review.
In March 2016, the Group released a real-time war strategy game, "Lords Mobile". It combines distinctive game design, compelling real-time gameplay, beautiful graphics and frequent updates, all of which contributed to the game's worldwide appeal. As at 30 June 2024, it has amassed 710 million registered users worldwide and has 9.5 million MAU. The Group unveiled an exciting array of new marketing initiatives, including the much-anticipated “Guild Expedition” feature and collaborations with esteemed partners such as iconic Italian sports car manufacturer “PAGANI”, blockbuster movies like “Shrek” and “Godzilla x Kong: The New Empire”, and the fighting game “THE KING OF FIGHTERS XV”, to offer players a refreshing gaming experience. According to data.ai, “Lords Mobile” had dominated the worldwide rankings as the top-grossing mobile war strategy game for two consecutive years since its launch in 2016. Lords Mobile has won numerous awards. After winning the remarkable "Android Excellence Game of 2017" awarded by Google Play, "Lords Mobile" was nominated for the "User's Choice Game of 2018". Lords Mobile has been awarded at the China Game Industry Annual Conference for four consecutive years, and was selected as the "Top 10 Most Popular Mobile Games" in 2019. It also received awards from Xiaomi’s mobile application platform and medias such as Beluga Global.
"Doomsday: Last Survivors" was released in August 2021. The game has become a favorite for 58 million gamers with its distinctive post-apocalyptic survival theme, deep integration of “real-time” and “strategy” gameplay, and epic 3D visuals. Expanding on the initial version of “Doomsday: Last Survivors”, the group introduced an exciting blend of MOBA (Multiplayer Online Battle Arena) and Battle Royale features to its strategy gameplay. To further enhance the experience, the Group has unveiled “Genesis War”, a thrilling large-scale guild battle that adds a new dimension to the game, propelling the average monthly gross billing to HK$86 million. The Group worked with the renowned fighting game, “THE KING OF FIGHTERS ’97”, and held the first International Offline SLG Championship for “Doomsday: Last Survivors” and “Lords Mobile”. This groundbreaking tournament is a first for the games industry. During 2023, “Doomsday: Last Survivors” garnered multiple awards, including five awards at the NYX Game Awards: “Mobile Game – Strategy”, “Mobile Game – Best Gameplay”, “Mobile Game – Best Character Design”, “Mobile Game – Best Game Design”, and “Mobile Game – Best Art Direction”, and “Best Overseas Game” by Youxi Tuoluo. These awards are a testament to the game’s exceptional quality and global appeal.
"Viking Rise", released in December 2022, is a real-time war strategy game based on Norse mythology and Viking history. Throughout the first half of 2024, the Group continued to enhance the game’s content, introducing a variety of in-game features including social play, instances, and guild battles. In a marketing campaign, the Group partnered with Hafþór Júlíus Björnsson, the “World’s Strongest Man” and renowned actor from the classic American TV show, to be the forefront authority for the new Valhalla Drill game mode. Additionally, the collaboration between the game and the popular TV show “Vikings” from MGM Television and its spinoff series “Vikings: Valhalla” was very well received by the game’s 30 million players. Viking Rise was selected as the “Best of 2023 Awards -- Best for Tablets” by Google Play. With recent marketing initiatives, the game is projected to achieve a new record in August, with monthly gross billing expected to reach HK$80 million.
Following a strategic restructuring in early 2024, the APP Business swiftly regained its stride and achieved remarkable milestones in gross billing and user acquisitions. During the period, the APP Business experienced a surge in monthly gross billing to an impressive HK$100 million, contributing a substantial HK$400 million in revenue for the period, accounting for 15% of the Group’s total revenue. It solidified the APP Business as a pivotal catalyst for diversified growth within the Group. As at 30 June 2024, it has over 41 million MAU. The Group’s commitment to promoting and diversifying its product portfolio, leveraging its platform-based business model, led the APP Business to achieve a monthly gross billing of HK$120 million in July.
The main objectives of the Group's investments are to strengthen its overall R&D capability and enrich its product portfolio. Through strategic agreements with companies in the games industry, including licensing deals and outsourced game development, the Group strives to diversify its game portfolio. At the same time, the Group tracks strategic directions in the Internet industry by investing in private equity funds with portfolios focused on mobile Internet business. In 2023, the Group has stepped into profitability in investments, as part of its investment projects gradually enter the profit-making phase.
To extend its leadership position, IGG is always committed to strengthen its R&D and operation capabilities. Additionally, the Group will continue to embrace and adopt Artificial Intelligence Generated Content (“AIGC”) technology to optimize costs and enhance profitability. Embracing the corporate spirit of “Innovators at Work, Gamers at Heart”, IGG will relentlessly pursue its strategy of quality, innovation and excellence to create innovative yet classic games.