- Company Profile
The Group is a leading global developer and operator of mobile games with a strong global presence and international customer base. The Group has its headquarters in Singapore with local offices in the United States, China, Canada, Japan, South Korea, Thailand, Belarus, the Philippines, the United Arab Emirates, Indonesia, Brazil, Turkey, Italy, Spain, etc. and users from over 200 countries and regions around the world.
The Group offers mobile games and apps in 23 different languages which have garnered critical acclaim and won prestigious awards. Right from the start, the Group has aggressively pursued the global market and focused on achieving the goal of becoming a global leader in the gaming industry that produces games loved by players around the world. Over the years, our continuous innovation to produce enduring products, and the effective execution of our strategies and plans, have enabled us to overcome the challenges of a fast-changing industry and volatile market conditions.
As at 31 December 2020, the Group had over 1 billion users in total around the world and nearly 39 million monthly active user ("MAU"). During the year, revenue generated from markets in Asia, North America and Europe accounted for 39%, 31% and 23%, respectively, of the Group’s total revenue. The Group has been listed as one of the "Top 52 Publishers" by App Annie for seven consecutive years.
In March 2016, the Group released a real-time war strategy game, "Lords Mobile". It combines distinctive game design, compelling real-time gameplay, beautiful graphics and frequent updates, all of which contributed to the game's worldwide appeal. With regular updates and streamlined game operation, "Lords Mobile" set a new revenue record in 2020, with monthly gross billing rising to over HK$500 million. As at 31 December 2020, “Lords Mobile” has over 370 million registered users worldwide and over 13.7 million MAU. According to App Annie, amidst intense competition in the global mobile games market and numerous emerging strategy games, “Lords Mobile” had dominated the worldwide rankings as the top-grossing mobile war strategy game for two consecutive years since its launch in 2016. As at 31 December 2020, “Lords Mobile” was among the top five grossing games in 15 countries and regions and top 10 in 47 countries and regions on Google Play, and among the top five grossing games in 7 countries and regions and top 10 in 22 countries and regions on Apple's App Store. In 2021, IGG is partnering up with a well-known Japanese animation studio, TOEI ANIMATION CO., LTD, to introduce their smash hit, Saint Seiya into Lords Mobile, bringing players a refreshing gaming experience. Lords Mobile has won numerous awards. After winning the remarkable "Android Excellence Game of 2017" awarded by Google Play, "Lords Mobile" was nominated for the "User's Choice Game of 2018". Lords Mobile has been awarded at the China Game Industry Annual Conference for four consecutive years, and was selected as the "Top 10 Most Popular Mobile Games" in 2019. It also received awards from Xiaomi’s mobile application platform and medias such as Beluga Global.
Castle Clash is a fast-paced tower defense game launched in 2013. After eight years, the game still remains popular. Frequent content updates and regular addition of new features have successfully sustained the game's appeal.
IGG has achieved a breakthrough in diversifying its game portfolio beyond its core strategy games genre. “Dress Up! Time Princess”, a meticulously crafted female-oriented dress-up game released in August 2020, offering a unique combination of interactive stories with character costume customisation. The game has been well-received by gamers since its debut and was featured by Apple’s App Store and Google Play multiple times in many countries. Its gross billing exceeded HK$20 million in January 2021 after the Group increased marketing spending in the North America and Europe markets in December 2020. As at February 2021, it has over 6 million registered users worldwide and nearly 1.8 million MAU. As for mobile apps, the Group acquired nearly 100 million users for its mobile apps and succeeded in creating a platform synergy effect.
During the year, the Group focused on investing in mobile internet and gaming related companies and funds. In 2020, the Group's gain on investments performed well and leapt to HK$980 million. IGG has entered into strategic investment agreements with dozens of gaming companies across the world to strengthen its competitiveness in 2020. Investment and partnership models include outsourced game development and licensing deals that will enrich the Group’s game portfolio and create momentum in the long run.
To extend its leadership position, IGG is always committed to invest tirelessly in its R&D and operation teams, and will continue to recruit talent worldwide. In addition to global talent recruitment, the Group is seeking out strong R&D teams with innovative, high-quality products worldwide to explore investment opportunities and further drive long-term growth. Embracing the corporate spirit of “Innovators at Work, Gamers at Heart”, IGG will relentlessly pursue its strategy of quality, innovation and excellence to create innovative yet classic games.