- Company Profile
- Milestone
Established in 2006, IGG is a leading global developer and operator of mobile games and applications with a strong global presence and international customer base of approximately 1.6 billion gamers in total and over 15 million monthly active user ("MAU"). Leveraging its success in client and browser PC online games, the Group changed its strategy to target the mobile games market in 2013. After years of effort, the Group's mobile games are now available in 23 different languages worldwide, and the APP Business has experienced steady growth after a decade of perseverance.
IGG is headquartered in Singapore with local offices in the United States, China, Canada, Japan, South Korea, Thailand, the Philippines, Indonesia, Brazil, Türkiye, Italy and Spain, and users from over 200 countries and regions worldwide. Over the years, IGG has aggressively pursued a strategy of globalization in R&D and operations, establishing long-term relationships with over 100 business partners, including global platforms, advertising channels, and vendors such as Apple, Google, and Meta. The Group's international presence and partnerships have enhanced its competitive advantage in the industry. In the first half of 2025, revenue from Asia, Europe and North America accounted for 42%, 35% and 19%, respectively, of the Group’s total revenue. The Group has been listed among the “Top 52 Publishers” globally by data.ai for eight consecutive years, and received the “National Business Award (2021) for Internet / New Media” by Singapore Business Review.
In March 2016, the Group released a real-time war strategy game, "Lords Mobile". It is the Group’s first cross-platform, multi-language, real-time game, lauded by Sensor Tower for its longevity, and designed for a global audience. It has received widespread acclaim from gamers, and consistently generates stable revenue for the Group. As at 30 June 2025, it has amassed 770 million registered users worldwide. During the period, the game introduced IP collaborations with “Terracotta Warriors of Qin Shihuang”, “Coca-Cola”, and hit movie “Pacific Rim”, alongside offline tournaments and gamers’ meetup events. According to data.ai, “Lords Mobile” had dominated the worldwide rankings as the top-grossing mobile war strategy game for two consecutive years since its launch in 2016. Lords Mobile has won numerous awards. After winning the remarkable "Android Excellence Game of 2017" awarded by Google Play, "Lords Mobile" was nominated for the "User's Choice Game of 2018". Lords Mobile has been awarded at the China Game Industry Annual Conference for four consecutive years, and was selected as the "Top 10 Most Popular Mobile Games" in 2019. It also received awards from Xiaomi’s mobile application platform and medias such as Beluga Global.
"Doomsday: Last Survivors" was released in August 2021. The game has regularly introduced new features, including new team formation “Off-Limits War”, which significantly enhanced gamer engagement. Additionally, the game ran a series of collaborations with different partners, including hit movies “Pacific Rim” and “Godzilla x Kong: The New Empire”, all of which were well-received by its 86 million players. The Group is gearing up once again for the “2025 World Championship” featuring “Lords Mobile”, “Doomsday: Last Survivors”, and “Viking Rise”, allowing players to experience the thrill of live competitive gaming. During 2023, “Doomsday: Last Survivors” garnered multiple awards, including five awards at the NYX Game Awards: “Mobile Game – Strategy”, “Mobile Game – Best Gameplay”, “Mobile Game – Best Character Design”, “Mobile Game – Best Game Design”, and “Mobile Game – Best Art Direction”. In the first half of 2025, the game contributed HK$520 million in revenue, representing a 6% increase year-on-year.
"Viking Rise", released in December 2022, is the Group’s first Viking-themed strategy game . "Viking Rise" was selected as the “Best of 2023 Awards – Best for Tablets” by Google Play. Throughout the first half of 2025, the game continued to introduce new features, including a new jewel equipment system, and a new conquest season, to provide gamers a fresh experience. Additionally, the game introduced a series of IP collaborations and participated in game events globally. As at 30 June 2025, it has approximately 53 million registered users. In the first half of 2025, the game generated HK$360 million in revenue, an 18% year-on-year increase.
After a decade of exploration, research and development, the Group’s APP Business finally achieved significant breakthroughs and remarkable growth over the past two years. It has built a proprietary ad traffic platform supported by service-oriented mobile applications. Leveraging the Group’s global operational expertise and a base of more than 1 billion users, the APP Business reached over 73 million MAU in the first half of 2025, representing an increase of 79% compared to the same period last year. In the first half of 2025, it generated HK$530 million in revenue, an increase of 30% year-on-year, and accounted for approximately 20% of the Group’s total revenue. The APP Business has emerged as a vital growth driver for the Group, contributing a noteworthy net profit of HK$73 million, representing 22% of the Group’s net profit.
The main objectives of the Group's investments are to strengthen its overall R&D capability and enrich its product portfolio. Through strategic agreements with companies in the games industry, including licensing deals and outsourced game development, the Group strives to diversify its game portfolio. At the same time, the Group tracks strategic directions in the Internet industry by investing in private equity funds with portfolios focused on mobile Internet business.
The Group will continue to enhance its gaming and APP Business, with a commitment to sustaining long-term profitability. Embracing the corporate spirit of “Innovators at Work, Gamers at Heart”, IGG will relentlessly pursue its strategy of quality, innovation and excellence to create innovative yet classic games.