Company Profile

The Group is a renowned developer and publisher of mobile games with a strong global presence and international customer base. The Group has its headquarters in Singapore with regional offices in the United States, Hong Kong, mainland China, Canada, Japan, South Korea, Thailand, Belarus, the Philippines and the United Arab Emirates, and customers from over 200 countries and regions around the world.
 
The Group offers free-to-play mobile games in 20 different languages which have garnered critical acclaim and won prestigious awards. Right from the start, the Group has aggressively pursued the global market. Its strategic direction and plans have always focused on achieving the goal of becoming a global leader in the gaming industry that produces games loved by players around the world. Embracing our corporate spirit of "Innovators at Work, Gamers at Heart", the Group is dedicated to creating high-quality and enjoyable games that will stand the test of time. Over the years, our continuous innovation to produce enduring products, and the effective execution of our strategies and plans, have enabled us to overcome the challenges of a fast changing industry and volatile market conditions.
 
As at 31 December 2017, the user community of the Group consisted of approximately 480 million registered players around the world, with a total MAU (monthly active user) of over 19 million. During the period, 49%, 26% and 21% of the Group's total revenue was generated from users with IP addresses in Asia, North America and Europe respectively, and the revenue from mobile games accounted for over 99% of total revenue.
 
In March 2016, the Group released a real-time war strategy game, Lords Mobile. It combines distinctive game design, compelling real-time gameplay, beautiful graphics and frequent updates, all of which contributed to the game's worldwide appeal. As at 28 February 2018, the game has nearly 100 million registered users and in excess of 10 million Monthly Active Users (MAU).  Lords Mobile attracted high ARPU players, propelling its revenue to unprecedented heights. Monthly gross billing of Lords Mobile soared from over US$30 million in January 2017 to more than US$50 million in December 2017. Accroding to App Annie, Lords Mobile became the top-grossing war strategy game worldwide in the third quarter, a position it still maintains. It was ranked 16th globally in terms of revenue for iOS and Google Play by App Annie, up from 16th in January 2017.The game ranked among the top 5 in 57 countries and top 10 in 86 countries on 28 February 2018 on Google Play. Lords Mobile has received various awards, including "Android Excellence Game of 2017" by Google Play and the "Top 10 Most Popular Games Overseas" at the China Game Industry Annual Conference.
 
Castle Clash is a fast-paced tower defense game launched in 2013, Most commendably, Castle Clash contributes over US$11 million in monthly gross billing, and MAU remains above 8 million after four and half years of operation. The Group has successfully extended the lifespan of the game by regularly introducing new game features, consistently providing industry-leading customer service, and building a large community of loyal gamers around the world. According to App Annie, Castle Clash ranked among the top 20 in 37 countries on Google Play on 28 February 2018. 
 
After experiencing high growth and being widely recognized, the Group leveraged its global reach in R&D and operation, and continues to seek worldwide partners in an aim to achieve state-of-the-art gaming quality, player experience, revenue level, etc.
 
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