The Group is a renowned developer and publisher of mobile games with a strong global presence and international customer base. The Group has its headquarters in Singapore with regional offices in the United States, Hong Kong, Mainland China, Canada, Japan, Korea, Thailand, Belarus and the Philippines, and customers from over 200 countries and regions around the world.
The Group offers free-to-play mobile games in 18 different languages, the majority of which are produced by internal development teams. Right from the start, the Group has aggressively pursued global market. Its strategic direction and plans have always focused on achieving its goal of becoming a global leader in the games industry that produces games loved by players around the world, particularly in our key markets of North America and Europe. Under the leadership and direction of its Singapore headquarters, the Group's strategies and plans - from market research to product development to sales, marketing and operations - are executed locally by its regional offices. Over the years, our continuous innovation to produce enduring products, and the effective execution of our strategies and plans, have enabled us to overcome the challenges of a fast changing industry and volatile market conditions.
As at 31 December 2016, the user community of the Group consisted of over 380 million registered players around the world, with a total MAU (monthly active user) of approximately 17 million. During the period, approximately 32.6%, 31.7% and 30.8% of the total revenue of the Group was generated from users with IP addresses in Asia, Europe and North America, respectively, and the revenue from mobile games accounted for 98% of total revenue.