- Company Profile
The Group is a leading global developer and operator of mobile games with a strong global presence and international customer base. The Group has its headquarters in Singapore with local offices in the United States, China, Canada, Japan, South Korea, Thailand, the Philippines, Indonesia, Brazil, Turkey, Italy and Spain, and users from over 200 countries and regions around the world.
The Group offers mobile games and apps in 23 different languages which have garnered critical acclaim and won prestigious awards. Right from the start, the Group has aggressively pursued the global market and focused on achieving the goal of becoming a global leader in the gaming industry that produces games loved by players around the world. Over the years, our continuous innovation to produce enduring products, and the effective execution of our strategies and plans, have enabled us to overcome the challenges of a fast-changing industry and volatile market conditions.
As at 31 December 2021, the Group had nearly 1.3 billion users in total around the world and over 36 million monthly active user ("MAU"). In 2021, revenue generated from markets in North America, Asia and Europe accounted for 36%, 35% and 23%, respectively, of the Group’s total revenue. The Group has been listed among the “Top 52 Publishers” globally by data.ai for seven consecutive years, and received the “National Business Award (2021) for Internet / New Media” by Singapore Business Review.
In March 2016, the Group released a real-time war strategy game, "Lords Mobile". It combines distinctive game design, compelling real-time gameplay, beautiful graphics and frequent updates, all of which contributed to the game's worldwide appeal. With regular updates and streamlined game operation, “Lords Mobile” continued to deliver solid performance, with average monthly gross billing of over HK$440 million. As of 31 December 2021, it has over 490 million registered users worldwide and 12 million MAU. The game’s huge user base lays a solid foundation for its long-term operation and revenue performance. Following on the “Saint Seiya” IP collaboration last year, IGG is collaborating with Universal Pictures to introduce their smash hit, Kung Fu Panda 3, into the game. According to data.ai, amidst intense competition in the global mobile games market and numerous emerging strategy games, “Lords Mobile” had dominated the worldwide rankings as the top-grossing mobile war strategy game for two consecutive years since its launch in 2016. Lords Mobile has won numerous awards. After winning the remarkable "Android Excellence Game of 2017" awarded by Google Play, "Lords Mobile" was nominated for the "User's Choice Game of 2018". Lords Mobile has been awarded at the China Game Industry Annual Conference for four consecutive years, and was selected as the "Top 10 Most Popular Mobile Games" in 2019. It also received awards from Xiaomi’s mobile application platform and medias such as Beluga Global.
“Time Princess”, the Group's first female-oriented game, has been well-received by gamers since its debut in the second half of 2020. On top of the frequent release of new interactive stories since its debut, the game has seen tie-ups with the Kunsthistorisches Museum in Vienna and Xi’an Museum in China for collaborative events, giving players a refreshing gaming experience. During the year, “Time Princess” continued to be recognized by both gamers and the industry, and was selected as the “Best Pick Up & Play” game at the “Best of 2021 Awards" by Google Play in South Korea.
Castle Clash is a fast-paced tower defense game launched in 2013. After nearly nine years, the game remains popular. Frequent content updates and regular addition of new features have successfully sustained the game's appeal.
In terms of new games, a diverse line-up of new titles, including strategy and action games, are scheduled for release to give players new gaming experiences. “Project Yeager”, a new action game offering top-notch 3D graphics, a dynamic combat system and a wide variety of characters, is slated for release in 2022. It has been well-received by players and the market during beta testing.
The Group focused on investing in mobile internet and gaming related companies and funds. Through strategic agreements with companies in the games industry, including licensed publishing and outsourced game development, the Group strives to diversify its game portfolio. At the same time, the Group tracks strategic directions in the Internet industry by investing in private equity funds with outstanding performance and portfolios focused on mobile Internet business.
To extend its leadership position, IGG is always committed to strengthen its R&D and operation teams. Embracing the corporate spirit of “Innovators at Work, Gamers at Heart”, IGG will relentlessly pursue its strategy of quality, innovation and excellence to create innovative yet classic games.