The Group is a rapidly growing developer and publisher of mobile online games with a global presence and international customer base. The Group has its headquarters in Singapore with regional offices in the United States, Mainland China, Hong Kong, Canada, Japan, Korea, Thailand, Belarus and the Philippines, and customers from over 200 countries and regions around the world.
The Group offers free-to-play mobile, browser and client-based online games in 16 different languages, the majority of which are produced by its own development teams. Right from the start, the Group has set its sights on the global market. Its strategic direction and plans have always focused on achieving its goal of becoming a global leader in the game industry that produces games loved by players around the world, particularly in our key markets of North America and Europe. Under the leadership and direction of its Singapore headquarters, these strategies and plans - from market research to product development to sales, marketing and operations - are executed locally by its regional offices. Over the years, our continuous innovation to produce enduring products, and the effective execution of our strategies and plans, have enabled us to overcome the challenges of a fast changing industry and volatile market conditions.
As at 30 June 2016, the user community of the Group consisted of over 340 million player accounts worldwide, including a total MAU (monthly active user) of approximately 18.6 million. During the period, approximately 34.2%, 32.3% and 28.2% of the total revenue of the Group was generated from users with IP addresses in North America, Europe and Asia, respectively, and the revenue from mobile games accounted for 97% of total revenue.