IGG is a rapidly growing developer and publisher of mobile online games with a global presence and international customer base. The Group has its headquarters in Singapore with regional offices in the United States, China, Canada and the Philippines, and customers from over 180 countries around the world.
As at end of June 2014, IGG has been operating about 40 games in 15 different languages, among which 80% were developed in-house, all the games are free-to-download with in-app purchase function. Most of the development personnel are based in China to tap the large talent pool there and to leverage cost advantages. This has enabled the Group to produce games more cost-effectively.
As at 30 June 2014, the player community of the Group consisted of over 160 million player accounts around the world, including a total MAU of approximately 16.7 million. During the first half of 2014, approximately 39.8%, 28.9% and 25.2% of the total revenue of the Group was generated from players with IP addresses in North America, Asia and Europe, respectively, and the revenue from mobile games accounted for 83% of total revenue.
As of the second quarter ended 30 June 2014, according to Distimo.com, an independent third party provider of mobile application analytics, the Group ranked among top five in 22 countries and top ten in 46 countries in terms of quarterly gross sales generated via Google Play.
In addition to the Apple App Store and Google Play, the Group will make greater efforts to strengthen long-term partnerships with more than 100 game promotion platforms worldwide, to execute its global marketing strategy in an effective manner.