The Group is a rapidly growing developer and publisher of mobile online games with a global presence and international customer base. The Group has its headquarter in Singapore with regional offices in the United States, China, Canada, Japan, Korea, Thailand and the Philippines, with customers from over 200 countries and regions around the world.
As at the end of 2014, IGG has been operating about 40 games in 15 different languages, among which 80% were developed in-house, all the games are free-to-download with in-app purchase function. Most of the development personnel are based in China to tap the large talent pool there and to leverage cost advantages. This has enabled the Group to produce games more cost-effectively.
As at 31 December 2014, the user community of the Group consisted of over 210 million user accounts around the world, including a total MAU of approximately 21.7 million. During the year ended 31 December 2014, approximately 38.1%, 28.5% and 27.5% of the total revenue of the Group was generated from users with IP addresses in North America, Asia and Europe, respectively, and the revenue from mobile games accounted for 85% of total revenue.
As of 31 December 2014, according to Distimo.com, an independent third party provider of mobile application analytics, in terms of quarterly gross billing generated at Google Play, the Group went up to 9th from 17th in the third quarter of 2014 among global publishers; and was among the top three in 17 countries and regions including the United States and Russia, top five in 34 countries and regions and the top ten in 48 countries and regions.
In addition to the Apple App Store and Google Play, the Group will make greater efforts to strengthen long-term partnerships with more than 100 game promotion platforms worldwide, to execute its global marketing strategy in an effective manner.